New Delhi (Sputnik): Slurrp Farm is one of the leading Indian food brands with a presence in countries like Dubai, Singapore and the UK and plans to enter the US market by 2025. The company’s vision is to take Indian millets to the world so as to redefine ready-to-eat snack foods and make kids around the world healthier.
Started in October 2016 by two mothers Shauravi Malik and Meghana Narayan, the brand believes that no parent should compromise on health or taste when it comes to feeding their children. They believe the Indian grocery section of supermarkets is currently filled with unhealthy options and that it’s time to bring a change in such food habits.
Narayan, who was an Associate Principal at McKinsey & Company in London and has studied in Harvard Business School and Oxford University, adds, “Fried foods, excess salt-filled snacks/meals and unhealthy sugar-filled beverages are major triggers for non-communicable diseases (NCDs) such as diabetes, hypertension, and obesity that are growing rapidly in India.”
The duo also believes that there is this clear trend among parents to return to healthy food as in their childhood, for their children and families.
Malnutrition leads to obesity in children
“Malnourishment occurs at both ends of the spectrum and is not only due to poverty but also due to a diet with too much sugar, salt and fried junk food with preservatives, artificial flavours, and colours. National-level initiatives such as Slurrp Farm have a role to play in delivering healthy, nutritious foods to children everywhere,” Malik adds.
The brand is available in 1000 major retail stores and school canteens in India, the UAE, and Singapore and also sells through many e-commerce giants. Slurp Farm is hoping to foray into new markets such as Europe and the US by 2025.
The founders believe that it is important to teach children to love good quality, nutrient-dense food, to have a healthy and happy relationship with food.
So what one should do while dealing with a child’s tantrums during feeding time.
Narayan too adds few points that one should keep in mind
“Try not to make food a battle. Keep a little diary of what your child actually eats in a day. Also stock up on easy, high-calorie munchies for small victories. Take a chill pill on what they can’t eat as some days your child might just want to eat cake. So seize the day, and bake a cake, or say hello to finger millet (ragi) pancakes,” she says.